UdK Berlin Rundgang 2021


Mona Gutheil l.echer@udk-berlin.de Laurin Stecher

STEREOTINDER It seems that most people strive for individuality. We consume clothes in order to stand out from our surroundings. However, we mostly still move within a pigeonhole and thus set clear codes to our outside world. What happens when we consciously resort to strongly connoted items of clothing from different pigeonholes and remove them from the contextual pigeonhole?  This problem, the striving for individualism, not only concerns the end consumer, but also the designer. The human brain, as well as artificial intelligence, collects data and information to generate new contexts. We categorise and systematise our environment, thus reducing complex information to stereotypes. This happens mostly in an unconscious cognitive mapping. We have incorporated the design methodology (morphing) of an artificial intelligence into our design. The Ai cannot distinguish within its data set where the backpack ends and the top begins.  So we were able to morph stereotypical garments within a drawer into something new. It is precisely through technical innovations such as artificial intelligence that the role of the human designer is also called into question. The stereotypes depicted refer to the western world, the Berlin area.  With our project, we ourselves take on the role of the conscious observer and, by dissolving the context, attempt to remove a categorization into pigeonholes.